A recent survey indicates that 79.8% of Chinese respondents plan to travel during the 2026 Spring Festival holiday, with Northeastern residents showing the highest intention. Among those celebrating the New Year away from home, 61.1% seek to experience diverse regional folk customs and intangible cultural heritage, while 53.6% aim to break from tradition and pursue fresh holiday experiences. The findings reflect a broader shift in festive practices, as more families prioritize immersive travel and cultural exploration over static home gatherings. (Photo/ Du Yuanchun)
#SpringFestival #TravelTrend #ConsumerBehavior #ChinaTravel
By Wang Ziyuan, Wu Hang(intern), Du Yuanchun/ China Youth Daily
