At Grandview Plaza in Guangzhou's Tianhe Road Business Circle, the "Nightlife of Drama" trend was ignited at the end of the year. As one of the first national-level cultural and tourism consumption hubs for nighttime activities, Grandview Plaza launched a major event on December 27th and 28th—the first "Night of Drama" in Guangzhou. For two consecutive nights, from 7:00 PM to midnight, over 30 rising stars from the music world and young artists gathered to perform more than 20 shows, including opera, performances, and live show. These events took place across various public spaces and cultural tourism venues within the plaza, offering an exciting array of surprises.
World-class artists and a mysterious guest, dressed as the "Phantom of the Opera," kicked off the event with a stunning performance at the North Plaza. In the Grandview Aquarium, the worlds of ocean and art collided, while the Natural History Museum played a symphony of time. The Rainforest Ecological Botanical Garden hosted a glowing forest music concert, and the Penguin Snow World launched an ice rock-and-roll party. Besides, the Cyberpunk Street featured a fusion of a starry night market, impromptu comedy shows, and other activities, providing an exciting night out for young visitors.
Citizens expressed that they were truly amazed, noting that this new model of integrating opera culture deeply with plazas and venues, where people can "shop during the day and watch performances at night", has unlocked a fresh way to experience nighttime cultural and tourism activities.
A representative from Grandview Plaza stated that this event is an initiative to drive innovation in nighttime cultural and tourism consumption. It breaks the traditional boundaries of stage performances by creating a multi-scenario nighttime cultural hub. The goal is to offer high-quality nighttime cultural experiences, inject vitality into Guangzhou's night economy, and establish a new cultural landmark for the city after dark.
In recent years, Grandview Plaza has leveraged its diverse spaces to capitalize on the "golden hours" of nighttime consumption, innovatively launching nighttime cultural and tourism experiences such as "Underwater Night Stays" and "Glowing Museums," offering a blend of various features. These initiatives have continuously injected vitality into Guangzhou's nightlife. The "Night of Drama" event marks a significant step in its deeper exploration of the "new night-time economy model."
Source :Lingnan on the Cloud
广州CBD的狂欢盛宴,首届“音悦剧之夜”正式启幕
广州天河路商圈的正佳广场,岁末掀起“戏剧夜生活”热潮。作为首批国家级夜间文化和旅游消费集聚区,12 月 27 日、28 日,正佳广场推出重磅活动——广州首届“音悦剧之夜”。连续两晚 19 点至 24 点,30 多位乐界新秀与青年艺术家齐聚,超 20 场歌剧、演艺、live 秀在广场各公共空间及文旅场馆精彩上演,惊喜不断。
世界级艺术家与神秘嘉宾扮成“歌剧魅影”在北广场震撼开场,海洋与艺术在极地海洋世界碰撞,自然科学博物馆奏响时光乐章,雨林生态植物园有夜光森林音乐会,企鹅冰雪世界开启冰上摇滚派对,赛博天街融合星空夜市、脱口秀快闪等,陪年轻游客嗨翻整晚。
市民纷纷表示大开眼界,这种将歌剧文化与广场、场馆深度融合,“白天逛街、晚上看剧”的新模式,解锁了夜间文旅新玩法。
正佳广场相关负责人称,此次活动是推动夜间文旅消费创新之举,打破传统舞台界限,打造融合多场景的夜间文化枢纽,提供优质夜间文化产品,为广州夜经济注入活力,塑造夜晚文化新地标。
近年来,正佳广场利用多元场景,紧抓夜间消费“黄金时段”,创新推出“海底夜宿”“夜光博物馆”等兼具多种特性的夜间文旅体验项目,持续为广州夜晚注入活力。此次“音悦剧之夜”标志着其对“新夜经济模式”的深入探索。
文|记者 刘星彤 通讯员 周佩琳
图|记者 邓勃 邓鼎园
译|林佳岱
审|赵凡