On November 1st, the 2024 Guangzhou International Food Festival kicked off at the Wanbo Center in Panyu. The event was lively and attracted food enthusiasts from across China. It is noted that the festival has successfully been held 27 times.
The food festival is grand in scale, featuring a total of 112 food stalls in the main venue. These stalls are carefully organized into 12 zones, each showcasing different culinary flavors. The stalls offer a wide variety, including Cantonese cuisine, Chinese dishes, international foods, famous snacks, specialty souvenirs, tea, and baked goods, as well as premium ingredients, providing citizens and visitors with a delightful feast.
This year's festival features a strong lineup of exhibitors, including renowned Cantonese restaurants, five-star hotel Chinese restaurants, five-diamond establishments, Michelin-starred and Black Pearl restaurants, as well as famous old brands from Guangzhourecognized by the Department of Commerceof Guangdong Province. Many high-quality chain dining brands are also present, offering a variety of representative dishes from across the country, allowing food lovers to indulge. Additionally, over ten vendors are distributing tens to thousands of discount coupons, providing consumers with significant savings.
This is Quanjude's first participation in the Guangzhou International Food Festival, where they showcased their signature product—Quanjude roast duck. Wang Xiaoshan, the Operations Director of Quanjude (Group) Co., Ltd., commented, "The atmosphere at the food festival is fantastic, with a large and enthusiastic crowd. We can really feel the charm of Guangzhou as a food capital." She also revealed that Quanjude plans to launch a single item at the Guangzhou Jianguo Hotel and will actively explore the market, hoping to establish the Quanjude brand in Guangzhou.
At the opening ceremony, four top Cantonese chefs—Mai Guangfan, Ye Fei, Zhai Binglin, and Liang En—from the Cantonese, Chaozhou, Hakka, and Hong Kong-Macao cuisines each prepared a signature dish, creating a platter. Following this, renowned Chinese chef Xu Jiale and German chef Rudi showcased their culinary skills in an impressive performance, which captivated the audience and offered a feast for the eyes.
Additionally, the food festival is presented in a "hybrid" format, combining both online and offline elements. Online, citizens and visitors can stay updated on the latest news and sales related to the festival through various platforms. Offline, the main venue not only features food stalls but also hosts a variety of exciting events and interactive activities related to the dining industry. These include the 2024 Guangdong-Hong Kong-Macao Creative Tea Drink Competition, a live-streaming event (where popular influencers meet fans and promote products), a culinary interactive game, and the CityWalk food exploration in the Wanbo business area.
超百个美食展位！2024年广州国际美食节盛大开幕
11月1日，“食尚羊城 味荟天下”2024年广州国际美食节在番禺长隆万博商务区万博中心拉开帷幕，现场热闹非凡，吸引了来自全国各地的美食爱好者。据悉，广州国际美食节已经成功举办了27届。
此次美食节规模宏大，主会场共设置了112个美食展位，这些展位被精心划分为12个区域，每个区域都展示了不同风味的美食。展位汇聚了粤菜、中华美食、国际美食、名小吃和特色手信、茶饮烘焙、名优食材等丰富品类，为市民游客带来了一场舌尖上的盛宴。
本届美食节参展商阵容强大，不乏广东省商务厅认定的“粤菜名店”、五星级酒店中餐厅、五钻酒家及米其林、黑珍珠餐厅、广州老字号餐厅等高端品质粤菜企业，众多连锁优质餐饮品牌汇聚于此，全聚德、庆丰包子、洞庭鱼头王、尚香蟹黄汤包等全国各地代表性美食也让广大食客大快朵颐。现场还有十多个商家发放数十至上千张满减券，为消费者带来实实在在的优惠。
这是全聚德首次参加广州国际美食节，他们现场带来了招牌产品——全聚德烤鸭。中国全聚德（集团）股份有限公司运营总监王晓珊说：“美食节现场氛围特别好，客流量大且热情，感受到了广州作为美食之都的魅力。”她还透露，全聚德计划先在广州建国酒店推出单品，后续还会积极考察市场，希望推动全聚德品牌落地广州。
开幕式上，来自广府菜、潮汕菜、客家菜及港澳地区的四位顶级粤菜大师——麦广帆、叶飞、翟丙林、梁奀，各自烹饪了一道招牌拿手菜，组成了一道“四喜”拼盘。随后，中国名厨徐嘉乐和德国名厨Rudi鲁迪登台，上演了一场“中外名厨炫技秀”，让现场观众大开眼界。
此外，本次美食节还通过“线上+线下”的方式呈现。在线上，市民游客可以通过各种平台了解美食节的最新动态和优惠信息；在线下，主会场除了设置美食展位外，还举办了多场精彩纷呈的餐饮行业活动和美食互动交流活动，包括2024年粤港澳创意茶饮大赛、直播“食”光（百万博主粉丝见面及直播带货）、美食互动消消乐、万博商圈美食CityWalk打卡等。
文｜记者 徐振天
图｜记者 曾育文
翻译｜林佳岱
英文审校｜王枥焓