月河历史街区，是

嘉兴市区规模最大、保存最完整的江南水乡城市文化特色区域，

先后获评

首批省级智慧商圈

、

省级夜间文化和旅游消费集聚区

、

浙江省高品质步行街

等称号。街区积极推动

“老字号+新业态”双矩阵发展模式

，既集聚了五芳斋、沈荡酿造、真真老老、张萃丰、陆稿荐等老字号品牌，也引入星巴克、碎钱几两、DQ等品牌店铺和网红业态，形成

传统与潮流交融的商业生态

，成为市民与游客追溯历史、体验文化、享受休闲的热门消费目的地。

Yuehe Historical Block is

the largest and most well-preserved urban cultural area in Jiaxing featuring the characteristics of a Jiangnan water town

. It has been recognized with honors such as

one of the first provincial-level smart business districts

a provincial-level nighttime cultural and tourism consumption cluster

, and

a high-quality pedestrian street in Zhejiang Province

. The block actively promotes

a dual-matrix development model of time-honored brands and new formats.

It not only gathers renowned time-honored brands such as WuFangZhai, ShenDang Brewery, ZhenZhenLaoLao, ZhangCuiFeng, and LuGaoJian, but also introduces brand stores and trendy businesses like Starbucks, Seeing Tea, and DQ.

This blend of tradition and trend has formed a vibrant commercial ecosystem

, making it a popular consumption destination for both locals and tourists to trace history, experience culture, and enjoy leisure activities.