How a Rural Snow Festival Is Boosting Incomes

2026-02-12 19:25 旅游资讯 1 0

A village in Gansu is turning its cold winter into a hot economic opportunity. Instead of a quiet season, locals are busy renting sleds and running food stalls at the "Zheyang Mountain Ice and Snow Carnival," attracting tourists and generating daily income.

Young volunteers and officials have formed a promotion team, creating over 50 popular clips to drive visitor traffic. They also helped launch a smart tourism mini-program, which has registered over 8,000 users and facilitated thousands of online orders for local family inns .