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When cost and scale are no longer the only advantages, how can a small Chinese town carve out an irreplicable position in the global market? This episode focuses on the wig industry in Lingjing Town, Xuchang, Henan, tracing its evolution from handcrafted workshops a century ago to its current dominance of 60% of the global market. Through real people and industry details, this video shows how the town has gradually become an indispensable part of the global wig industry by refining craftsmanship, setting standards, and mastering distribution channels.
